Article -> Article Details

Nowadays, being online is obligatory for every company, especially for the small companies that want to compete with more large companies in the larger market area.

A well-developed website is the online shop window and an introduction to the brand’s personality for potential customers, or a way to find out about desired products/services.

In practice, choosing the proper Content Management System (CMS) is one of the most crucial activities that can define the outcome of small business website.

When choosing a CMS to use, WordPress has proven to be the best CMS for small business websites among all the other CMSs.

Understanding the benefits to obtain WordPress as the most appropriate CMS for the small businesses will be the realities discussed in this blog.

WordPress offers one of the most consumer-friendly website interfaces and user experience. This is especially so because small business owners who may not have the depth of technical experience, are capable of managing their websites without having to employ the services of an in-house developer. The wordpress console is simple and easy to use where creating a new page, blog, uploading images and other contents is made easier. The time required for regeneration is short, it does not take much time for a person to manage a website even if he or she is a novice at it.

WordPress employs what is known as a block editor (Gutenberg); this follows the style of a word editor in that one is able to build content easier and place it where they want it. Some of the benefits of using CMS to manage a business’s website include the following: A business person can be in a position to upload news, upcoming sales, new products, and several others without having to learn HTML or CSS.

Files can be upload into the WordPress site together with ways of editing and managing the images, videos and documents to make it easier to locate a specific type of media.

One more factor that has to be taken into account for small businesses is the money factor or otherwise known as the budget limit. WordPress is a highly efficient platform to work on because it is an open-source platform meaning that its use is free. Some costs are involved in registering a domain and obtaining web hosting as well as using premium themes or plugins, which; but these charges are comparatively lower than the costs of using any other CMS platform or having a custom website development.

WordPress alone has thousands of free themes which can be altered to the user’s preference and is specific to each industry. If the firm is looking for something different and with more prospects, premium themes can also be accessed for a fairly affordable price and this comes with additional features and support.

WordPress is easily integrated with all sorts of hosting providers, and most of them provide cheap tariffs that will suit a small business. Managed WordPress hosting is also provided by some of the hosts where the host will make updates, backups, and security simpler.

WordPress has immense possibility and accessibility, which is the reason many small businesses can start with the basic website and develop them as the business evolves. They include countless themes, which help the businesses to design their sites and numerous plugins that add some necessary functions.

WordPress currently has a theme for every form of business from the retail business to services and even the creative business. There are different types of themes that can be applied easily and are relatively easy to change if the designer wishes to bring the business a closer sense of branding.

This way, WordPress provides more than 50 000 plugins that improve the website’s potential. Plugins offer solutions to perform SEO operations, use eCommerce solutions, integrate social networks, and use contact forms to name a few; thereby enabling small businesses to add different features without having to write codes.

SEO is one of the essential digital marketing strategies that will help small business aim at marketing themselves online. WordPress is already optimized for SEO and therefore businesses can rank higher on search engine result pages (SERPs). The code of the platform is also clean and the platform is highly responsive, this means that websites on the platform load fast which is important for SEO, the websites are also compatible with all devices.

Some of the benefits are; WordPress supports custom permalinks, built-in image alt text option and straightforward meta tag optimization for SEO.

The current plugins include Yoast SEO and All in One SEO Pack which provide tools for SEO assistance, helping businesses in their SEO effort to optimize their content and Web page. Some of them are plugins that analyze the content in real-time and suggest improvements and offers, and this makes SEO possible for the layman.

This way, one of the biggest strengths of WordPress is the huge number of users and developers who are continuously involved in the platform. This community comprises of developers, designers, and users who post their topics on forums, create tutorials, and produce plugins & themes. To small business owners, what this means is that assistance is never far away, that it can be accessed in may forms; in forums, documentation or by hiring independent contractors.

WordPress has considerable articles and documentation on how to use it available in the internet. Whenever you encounter an issue that requires information on a specific feature or are not certain how a new feature works, there is always a tutorial or a forum post on it.

If a small business does require more hand-on assistance, there are literally millions of WP developers and agencies to turn to. This guarantees that in case of growth of the business and consequently the need for a complicated website, help will not be far off.

Security is of monumental importance for every website, and especially for small businesses that may not survive the losses they would have to face from a cyberattack. WordPress is quite particular about its security and has incorporated so many mechanisms towards ensuring website security against various threats.

WordPress is updated from time to time to arrest some of these security issues as well as to enhance the usability. The updating of the core software, themes, and plugins takes place automatically and help websites to be updated on the latest secure versions.

Some of the popular security plugins are Wordfence and Sucuri through which you can add more layers to your security profile. These plugins can be used for monitoring purposes, malware detection and even setting up of firewalls thus ensuring small businesses do not struggle when it comes to questions of security on their websites.

As more people do their browsing on their mobile devices, having a website that is mobile friendly is mandatory. Most of the WordPress themes integrate with mobile-first design, which helps websites to be optimised for any device.

Majority of WordPress themes come with a default feature of responsiveness, which makes the themes optimize their display according to the screen sizes. They make a perfect fit for optimisation for accessing in desktop personal computers, tablet computers, and smart phones.

There are other plugins, for instance WPtouch that are geared towards enhancing the capacity of a business’s website to deliver mobile friendly content in a convenient way.

When a small business becomes big, the requirements for the website also changes. That is a big positive, WordPress is highly scalable; hence it is possible to start a site using WordPress, and as the grow in size and complexity, the site can expand within the WordPress structure without necessarily having to overhaul the site.

No matter whether you want to integrate a Webshop, a booking tool or a member area, you can easily add further features with WordPress using Plugins.

To the last point, WordPress sites are capable of handling a high traffic level provided that it is complimented by the right hosting and performance optimization plugins. This scalability helps in making sure that no matter the growth of your business, you website can support it.

When it comes to creating a powerful business’s online presence, WordPress provides incredible value added to affordable prices, flexibility, and simplicity. It is easy to navigate with countless options for customization and a large collector’s community that offers support for using it for business. However, with the SEO optimization, mobile readiness, and security concern, WordPress guarantees that small business websites are manageable and productive for success in today’s congested market. Of all the Content Management Systems out there, WordPress is by far the best tool for your small business whether you are starting up or seeking to get to the next level.

CusmWP is a Custom WordPress Development Company India provides, WordPress Development, WordPress Customisation and White Label WordPress Services.