Title | Trump on Sunita Williams: ‘We’re Coming to Get You’ |
URL | https://www.easterneye.biz/anora-18m-strategy-oscars/ |
Category | Media News --> Newspapers |
Meta Keywords |
UK,US,News |
Meta Description | Indie distributor Neon invested $18 million—triple the film's production budget—into a bold marketing campaign for 'Anora.' Targeting Gen Z audiences, strategies included pop-up merchandise shops and screenings for sex workers. |
Owner | easterneye |
Description |
Indie distributor Neon invested $18 million—triple the film's production budget—into a bold marketing campaign for 'Anora.' Targeting Gen Z audiences, strategies included pop-up merchandise shops and screenings for sex workers. The film's success, grossing over $40 million and winning five Oscars, showcases the impact of innovative promotion in modern cinema |