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Octro Play Rummy has launched its latest brand campaign titled "Asli Game Asli Skills", highlighting its identity as a skill-first rummy game platform. Developed in collaboration with creative agency The Minimalist, the campaign stars Bollywood actor Ali Fazal, who brings humor and charm to a series of quirky, cinematic films.

The campaign cleverly contrasts showy theatrics with authentic rummy expertise, sending a clear message: flair alone doesn’t cut it in the world of real cash rummy—you need true skill to win.

A Unique Gameplay Experience

Octro Play Rummy stands out in the online gaming landscape as the only platform in India offering both 13-card and 21-card rummy formats. But there’s a twist that sets it even further apart: instead of forming traditional three-card sequences, players must create four-card sequences to win.

This subtle yet powerful change adds a new layer of difficulty and strategic depth, making the game more challenging and rewarding for skilled players. It’s this gameplay distinction that forms the core of the campaign’s message—Asli Game Asli Skills.

Ali Fazal Takes the Spotlight

Presented through three fast-paced and humorous films, the campaign shows Ali Fazal performing exaggerated auditions—ranging from dramatic acting to flamboyant dancing and cricket showboating. While his performances are entertaining, they all fall flat in the rummy world.

Each film ends with a punchline: in Octro Play Rummy, it’s not about style—it’s about skill. Fazal’s character shifts from a flamboyant entertainer to a serious rummy player, driving home the platform’s core proposition in a witty, relatable, and engaging manner.

What the Creators Say

Akshay Chachra, Business Head at Octro Play Rummy, explains the intent behind the campaign:

“We’re the only platform that offers both 13 and 21-card rummy with a four-card sequence format. This format brings a new level of complexity, making it more about skill than chance. Asli Game Asli Skills reflects this very essence—that to win here, you need genuine rummy ability. Ali Fazal embodies this spirit perfectly, blending humour with authenticity.”

Mayuresh Bangar, National Creative Director at The Minimalist, added:

“Our goal was to surprise and entertain while staying true to the brand’s skill-first positioning. By casting Ali Fazal as himself, we tapped into his natural wit and charisma to showcase real gameplay strategy. We didn’t want to just create ads—we aimed to connect emotionally with the audience, whether they’re serious rummy players or casual gamers.”

Join the Real Game

If you're ready to experience a rummy platform that goes beyond luck, Octro Play Rummy is your go-to destination. With its unique gameplay mechanics and focus on genuine strategy, it’s the ideal space for those who enjoy a challenge.

Getting started is easy—just head to the app store for a quick rummy download, and dive into a world of competitive real cash rummy games and tournaments.

Because in the world of Octro Play Rummy, it’s not about flash—it’s about Asli Game. Asli Skills.