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A Social Media Marketing Consultant is an individual or organization that gives advice, plans, and research to its online marketing strategy. A consultant’s primary goal is to maximize your leads and conversions, generating more revenue and growth for your business.  

A digital marketing strategy consultant’s scope of work includes:

1. SEO
2. Email marketing
3. Social media marketing 
4. Content marketing
5. Pay-per-click advertising

 For finding a marketing consultant, you must do an in-depth analysis of each candidate. To make it easy for you, I have compiled a few steps for finding the best digital marketing consultant.

1. Find out the services you want

When you are looking for a digital marketing strategy consultant, you need to do some research. Learn some information about the services you want, such as SEO, content marketing, etc. That way, you have an idea of what a consultant should deliver when it comes to that particular service.

 2. Learn about their services

When you have decided your budget and finalized the team, you can start working on the list of consultants for your company. Whether a consultant makes it into that list depends upon the services they provide. If they provide most of the services you want, you can consider them.

3.       Analyze their cost

The cost of a social media marketing consultant is an undeniable factor. While you do a partnership with a consultant or a firm that offers an affordable price, you don’t want to invest in cheap services-because that will affect the quality of work they deliver. 

4.       Investigate their tech and resources

Most of the consultants use Google Analytics, but some also use in-house software that gives their digital marketing strategies an upper hand. The industry-leading return on investment software can predict keywords, which is extremely valuable for SEO services. It is the kind of technology that you want to see while hiring a digital marketing consultant. 

5.       Visit their portfolios

It would help if you looked for consultants who have portfolios. While looking at a portfolio, you should focus on their specialty, for example, SEO, their results as a measure of success, and their brand, whether it’s unique or copied, etc. Also, check the names of their clients. Later, you can see if those businesses left a review or feedback about their experience when you witness the testimonials.

6.       Read their client reviews and testimonials.

It is a critical factor when comparing various digital marketing strategy consultants. The testimonials and reviews on third-party websites give you an idea about the potential perks and drawbacks. The feedback may include customer service, turnaround times, service quality, price range, etc.

7.       Check their credentials

Research the digital marketing consultant’s credentials, including their years of experience, awards, and certifications. These credentials show their level of knowledge of the industry and their quality of work. 

8.       Unfold their values

It is vital to have an idea about the background of a digital marketing consultant. After all, you want to work with a person who is easy going and gets along with your team well. You can explore their quality of work, customer service level, approach to challenges, and much more. 

9.       Figure out their client retention

If the consultant has a high client retention rate, you can trust that a social media marketing consultant knows what he is doing and how well he is doing. Some companies don’t publish their client retention rates because they are not that great. So always choose a consultant who has a reasonable retention rate.

10.  Speak to them

Once you have short-listed the potential consultants, it’s time to reach out and interview them. You can ask about their experience in the industry, their experience as a consultant, their strategies, their response to a campaign that doesn’t work, etc.