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Gul Ahmed lawn is one of the largest fashion retail chains in Pakistan. They provide fashion at great value, and cater to a variety of customer needs. The brand’s branded entertainment marketing strategies have proven to be successful in increasing brand equity and sales volume. Using social media, the brand has been able to attract customers and build loyalty.

Brand Identity and Values

Gul Ahmed is one of the leading textile companies in Pakistan. It has a fully vertical textile unit, encompassing yarn spinning, processing and weaving, dyeing and printing, stitching, and finishing. Gul Ahmed also produces home textiles such as bed linen, towels and winter clothing, as well as accessories including purses and shoes.

Gul Ahmed Lawn Collection is a family-owned company with over 100 locations throughout the country. It offers a wide variety of stitched and unstitched clothing for men, women, and kids, as well as household textiles like bed linen, curtains, decorative pillows, and quilts. It is a leading fabric supplier and manufactures quality fabrics, such as cotton, polyester, silk, velvet, and khaddar.

The brand is known for its high-quality garments, unique designs, and intricate embroidery. It has a vast selection of styles, ranging from elegant embroidered lawn dresses to chiffon dupattas. In addition, the company’s online sale provides customers with a wide selection of fashion pieces at affordable prices. The company’s major competitors include Sana Safinaz and Al-Karam. It is a leader in the industry, with a strong brand identity and values. It is committed to providing customers with the best possible service. This includes providing quality products and establishing customer relationships.

Target Audience

Gul Ahmed offers a wide range of clothing for women and men, as well as home textiles. Their fabrics are embroidered, printed, and plain dyed. They have a specialized printing unit with state-of-the-art machinery and color management systems. They also offer in-house monogramming and embroidery services. Their apparel line includes lawn suits, kurtis, and traditional bottoms. They also have men's shawls and chairman latha.

The company's target audience is upper middle class to elite women and men ages 20-40 years old. They are known for their beautiful prints and high-quality fabric. Their customers consider the brand a status symbol and are willing to pay a premium for its quality.

Gul Ahmed's marketing strategy is focused on promoting its products through television commercials, magazines, and social media channels. They also host fashion shows. Their TVCs feature a diverse range of models, including plus-size women and women with disabilities. The campaign is reminiscent of Esprit's #ImPerfect slogan, although Gul Ahmed's message lacks the same level of inclusivity. The company could have pushed its message further by featuring models that are plus-size or of diverse ethnic backgrounds. This would have made the campaign more effective and powerful. Gul Ahmed also promotes its products through online shopping platforms.

Product or Service

As one of Pakistan’s oldest fabric manufacturers, Gul Ahmed is a powerhouse where quality and consistency are concerned. Their fabrics are breathable and smooth to the touch, while their prints are bold and colorful without being over-the-top. They also have a range of home fabric products that add style and comfort to your living spaces.

Gul Ahmed’s Summer Essential Printed Lawn Collection offers the perfect balance of color and design. The floral prints in this collection are more than just fabric ink; they reflect the beauty of life and emotion. If you’re not into bright colors, there are several sober options in this collection as well.

In addition to their summer lawns, Gul Ahmed offers embroidered and unstitched textiles for women and men. Their collections include dresses, suits, trousers, kurtis, and accessories. The brand also offers casual shirts, sweaters, and shawls. For a modern man, the brand has dress shirts and casual tees, while for traditional style, there are suits and kurtas available.

Quality

Gul Ahmed is a well-known brand that makes no compromises when it comes to fabric quality. Their lawn suits are breathable and smooth to the touch, and even their light pastels and plain whites don’t look see-through. They also offer a variety of materials, including velvet, silk, karandi, and georgette. You can find these fabrics in kurtis, two-piece, and three-piece suits.

Gul Ahmed has a comprehensive value chain with a fully automated manufacturing unit and advanced yarn processing & stitching units. Its production capacity is more than 130,000 spindles, and its plant uses the latest technology in spinning, dyeing, rewinding, and printing. Its water-based processes are environmentally friendly and reduce emissions. The company also uses natural gas engines for power generation and operates a waste water treatment plant to recycle 100% of its effluent.

If you want to add a touch of luxury to your wardrobe, shop the Summer Premium Lawn Collection 2024 from Gul Ahmed. The collection includes embroidered and digitally printed lawn dresses. It also features a variety of colors and styles. If you’re looking for something extra special, try a three-piece suit with Chantilly Lace borders. This beautiful design is sure to turn heads at parties and other festive occasions.

Customer Service

Gul Ahmed takes corporate social responsibility seriously and aims to be a good neighbour. The company supports a number of community programs, including the provision of water and electricity to underprivileged communities in Pakistan. It is also committed to reducing its impact on the environment, and has set ambitious sustainability goals.

The brand is known for its summer lawn suits, which feature floral prints and beautiful designs on breezy fabrics. Whether you’re looking for a chic, formal look or something casual and comfortable, Gul Ahmed has a variety of styles to suit your preferences. You can even find three-piece outfits made from the coveted Swiss voile, which is famous for its graceful drape and gorgeous embroidery.

The company’s culture is built on values such as integrity, passion, and creativity, which create a challenging and dynamic working environment for its employees. It is also an equal opportunity employer and offers opportunities to women, people with disabilities, and international students. It has also set aside funds for charity and is a major donor of education in Pakistan. The company has also invested in a wastewater treatment plant to reduce its environmental footprint, and is using renewable energy to power its textile mills.

Corporate Social Responsibility

Gul Ahmed is a leading composite textile mill and known for its party wear dresses. It operates more than 70 stores across Pakistan. The company also exports its products to several countries. In 2021, its sales increased 60% and its profit doubled. This was despite an uncertain macroeconomic situation, including volatile currency exchange rates, rising raw material prices, increasing utility costs, challenges on the logistic front, and continuous inflation.

The company is committed to sustainable development and environmental protection. It uses eco-friendly, non-toxic dyes and chemicals for its processing, and it recycles water to reduce its waste. In addition, it has an ETP (Effluent Treatment Plant) to ensure that the wastewater drained from the factory meets international standards. The company also focuses on reducing energy consumption and is working toward using alternative, safer fuel sources.

The company's latest summer collection features a beautiful array of designs and patterns. The prints are bright and lively, perfect for everyday wear. It's a great way to add a touch of glamour to any outfit. The fabrics are high-quality and comfortable, and they're made with the hot Pakistani summer in mind. The company also offers a wide range of colors and styles, so you're sure to find the perfect fit for your unique style.

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