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Introduction:

 "Social media creates communities, not markets" the famous quote by Don Schultz says it all.

To put in succinctly, Social media marketing means marketing on social networks or the advertising of goods and services through digital media.  It could be Facebook, Instagram, Twitter, Linkedin, or Youtube.  In this era of digitalization, Social media marketing helps you to widen your reach. Social Media Marketing isn't about abandoning all old-age practices.

Fairly, it is about taking the help of a modern age technique that promotes your business across different platforms and helps you connect with your potential customers in a better & faster way across the globe. Nowadays, Social Media Marketing has become an important component in the business digital marketing strategy. There are about 3.5 million people on social media globally, with such a large amount of audience. It's becoming critical for business companies to reach new prospects, boost brand awareness, and market their product or services through social media. But social media marketing easier said than executed. Especially when you are working at a small company with limited resources, it can be problematic to hire and train a fully staffed social media team. If this is so, business companies can hire a social media marketing consultant to help them increase their social media presence and grow traffic to their social accounts as an alternative.

 Social Media consultant:

 Social media consultant plays a vital role in expanding the business. Social media marketing consultant acts as eyes, ears, and voice across various social programs for particular business companies to expand the audience. The goal of a social media consultant is to turn customers into a volunteer marketing army. Social media consultant first observes what do the people need and view about the business or of the products of the company. Social media consultant is a very demanding and vital component for a business to run nowadays. The main task of a social media marketing consultant is to build a community through social media platforms. A community that has faithful followers and a good fan following. Graphic designing consists of illustrations to attract the audience and videos that people will like to watch. Management of content and copywriting team for creating a relevant post for a particular business can give a positive impact.

 Instagram Marketing Consultant:

In today's world, Instagram is the largest social media platform that attracts a large audience even greater than other social platform twitter and Facebook. Most of the Instagram marketing consultants mix up posting strategy by including videos with the addition of photos with creative content as a story in the caption to attract an audience. Instagram consultant creates additional social posts as a complement to increase the followers. Instagram marketing plays an important role in the advertisement of a business or a product. The Instagram marketing consultant needs to create content that connects to the audience. Such content will give the people a proper vibe to trust the product or a company. One of the important features of Instagram marketing is to shoot square photos. The powerful content in the bio and the proper link of your website plays a vital role. Instagram marketing consultants can make use of the trending hashtags that are relevant to the business and the brand also is important to attract a large audience. Consultants can upload a story to download an ebook for free and drive the audience into a marketing strategy by asking out emails. Sponsored advertisements can help to reach and attract the sponsored audience. Instagram marketing consultants can collaborate with Instagram's most-liked influencers. Choosing the correct profile photo or the logo of the business page can play a critical role in attracting an audience. Stories and highlights on Instagram that contain certain good testimonials of the brand or business can help to build the trust of the people.

 Top social media consultants:

There are many top social media marketing consultant whose success is undetermined.

1.      Ankita Gaba is the co-founder of social samosa, a social media knowledge storehouse. She has worked with some top renowned clients like the idea, fun cinemas, and many more. Recently she is been listed as one of the top 50 Indian women to follow on Twitter.

 2.      Rajat Jain is a leading social media consultant in India. He is the founder of short order. He is relatively known for his search engine expertise.

 3.      Chetan Deshpande has worked with several big as well as small businesses in marketing their products online, with his dynamic social media marketing skills. He also gives training and holds a workshop on social media encouraging social media consultants.

 4. Marsha Collier-The author of a popular book series on marketing "For dummies". Marsha Collier is a guru of eCommerce and customer service. She can teach you how to sell on social media, how to solve your customers' problems through Twitter and Facebook, and will adapt you to the hottest trends in technology along the way. She arrived on "The View" and the "Today" show, was named one of the top twenty citizens by Kelly Mooney in her book, "The Open Brand".

Conclusion:

 Starting a social media marketing business is not an easy task in today's world.  You need to start from the ground like any other business. You should have proper qualifications for the start of the social media marketing business. In a nutshell, there is no getaway to social media in this era. Today it is impossible to separate social media from the business world.  Social media marketing can be a powerful tool in attracting a large audience, establishing two-way communication with customers, improve perception, and building a good prestige for the business company.  A business needs to be promoted by the proper digital marketing strategy and planning by the social media consultant. In this generation, social media marketing has become very necessary to build a proper network to expand it to a large audience globally. To bring a greater result is the important characteristic and potential of the social media marketing consultant.