Facebook ads library serves as a powerful platform for marketers, researchers, and even competitors, in studying the ad tactics of another brand or competitor. The user can let analysis on the ad creative and targeting performance done and then use these insights for their advertising campaigns. With the Ads Library FB, users can search ads by keywords, ads run by specific pages, or ads targeting specified locations. After finding the ad, you could view a detailed view about it, including the ad's image, text, targeting options, the date first and last seen. You may also look at the ad performance metrics like impressions, spend, and demographics reached. |